Journey Back - Were You There ?
I left SAFRA in December 1991. I was its Assistant Director (Special Projects) and Clubhouse Manager (Toa Payoh).
SAFRA was my first job after graduation from NUS. I always tell people that what I am today - I learned during the most formative years of my career in SAFRA. I will always be appreciative of the many opportunities that the management gave me as a young graduate. Specifically, I am grateful to
Tan Kee Boo, the past GM of SAFRA. It was him who 'spotted' me at the job interview and gave me so many career breaks.
Organizing Swing Singapore (SS) in 1988, 1989 and 1991 must count as the milestones of my working life. I was responsible for many major events in SAFRA during my tenure from 1987 - 1991. Many of these activities involved many people, SS for example, involved half a million party- goers.
Though I consider myself quite internet savvy, it did not occur to me to search for accounts or recollections of those events that might be in cyberspace.
Until recently. I attended the wedding dinner of Nicholas Tan - the son of Tan Kee Boo, the past GM of SAFRA at the Grand Hyatt. I met with many volunteers as well as ex SAF officers who were involved in SAFRA during my time. They included Mr Phua Bah Lee, first President of SAFRA, Colonel (Retired) Goh Lye Choon, Chong Peng Jek, Hoong Bee Lok amongst others. I also met Richard Tang of Rich Art Enterprises besides all my ex-colleagues such as Edward Leong (now CEO of SAFRA), Donald Tan, Kenny Ng, Tommy Ang and Goh Chay Hiang. They are the only staff who are still with the organization. Many have left and are now in various organizations.
Col (Ret'd) Goh introduced me as the man behind Swing Singapore to his wife - frankly I was a little embarrassed as it has been more than 23 years since. He mentioned that - 'you cannot change history, Bernard'. When I returned home, I decided to search for anything related to the biggest streetparty of Singapore.
I found some postings - one from NLB infopedia (http://infopedia.nl.sg/articles/SIP_20_2004-12-27.html) as well as others from contractors or suppliers (http://www.globeartstudio.com/History.htm)/ who were involved. There was also another by a blogger who attended the party and had an image of the news supplement for Swing Singapore.
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The supplement produced to capture the partying the day after |
All the reading and reflection made me decide to blog about this massive event that put Singapore on the world map as well as made event history for SAFRA. Many major news network were in town to capture the party - NHK, TVB-HK were amongst them. In fact, EDB Singapore facilitated the shooting of a scene in an Alan Tam movie on the streets of Orchard Road during Swing Singapore.
As I read the postings and went through some of the literature I kept of the events, many fond and sometimes very exciting memories flooded back. I think it would be interesting for me to recapture them.
If anyone who was involved in any capacity then - either as a volunteer, staff of SAFRA or in the Police force or the SAFRA - read this - and have any personal reflections or even photographs too - please feel free to share them.
As a full time staff of SAFRA - I held key positions in the organization of the street parties. I was the SAFRA Coordinator and the Vice-Chairman of the Executive Committee for the event. SAFRA was the organizer with the SAF and the Singapore Police Force assisting in logistics and crowd control as well as security/safety arrangements respectively. We of course had the generous sponsorships of F&N, Singapore Pools, Singapore Telecom, DBS Bank, BMG Singapore, Northern Telecom, Entertronics as well as ProArt Communications among others.
In 1990, the event was organized by the Singapore Civil Defence Force with SAFRA providing advisory assistance. 1991 saw SAFRA returning as the organizer. The last attempt at a street party was in 1999 midnight as a countdown to the new millennium - organized by both SAFRA and Mediacorp.
The Origins of Swing Singapore 1988
1988 was Singapore's 23rd year of independence. GM SAFRA Mr Tan Kee Boo asked me to think of some ideas of how the organization could be involved in the national day celebrations. I was at that time the Acting Clubhouse Manager of SAFRA Toa Payoh.
SAFRA was also celebrating its 16th anniversary. Kee Boo felt it was opportune for SAFRA as it matured to also engage the community at large. I thought it would be quite appropriate to develop an umbrella event - with multiple activities that would engage different segments of SAFRA membership as well as Singapore society.
"Making 23 - Together 10 Cheers To Singapore" was the result of the brainstorming session we had. It began with 'Light-up 23" - a symbolic lighting up of a giant birthday cake shaped stage at Orchard Road on the grounds above the Orchard MRT station (it was an open field where many Filipino foreign workers congregated). ION Orchard now sits on the piece of land. What followed were 9 other activities including a Giant Jig Saw Competition and a Big Time Chase Telematch.
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The giant cake-shaped stage on the open field above Orchard MRT station. Throughout the 23 days, performances were staged to entertain Singaporeans. |
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One of the 10 activities organized as part of Making 23 - the Big Time Chase Telematch |
The climax of Making 23 was The Birthday Party of the Year - held on
8 August 1988. Only a short stretch of road between Orchard Turn (Wisma Atria) and Scotts Road/Paterson Road junction was closed with a target crowd of 20,000 party goers.
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1st DPM Goh Chok Tong at the countdown party on 8 August 1988 toasting to Singaporeans. With him were from right, Colonel Goh Lye Choon, Dr Yeo Ning Hong, Chairman SAFRA, Mr Phua Bah Lee, President SAFRA and Mr Bernard Chen then CEO of F & N. On the right is Mr Leslie Pillay the emcee for the party. |
Instead of 20,000, a crowd of 100,000 revelers thronged Orchard Road. As the resources were not planned to manage such a huge turnout - the Police advised that we cancel the party.
The following day, all major newspapers reported the cancellation and many revelers shared their disappointment. In fact, then PM Lee Kuan Yew remarked that 'It was a mistake' to cancel the party.
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News clippings on the cancellation of the Birthday Party of the Year |
The thought of what could have happened assured us that the decision was a correct one. Given the traffic was still flowing outside of the party area and the massive crowds emerging from all corners of Orchard Road/Boulevard, it would have been disastrous if any untoward incident had occurred.
I am reminded of a young mother who brought her baby in a stroller being almost crushed by the crowds. They were rescued by SAFRA gym instructors and volunteers led by a staff Alan Ong who carried the stroller with the baby and then the young mother to safety onto the pavement of Orchard Road within the barricaded areas.
In fact, the vehicle of 1st DPM Goh Chok Tong who was the guest of honor at the countdown party had to reverse all the way out of Orchard Turn onto Boulevard even though the planned departure route was supposed to be main Orchard Road.
SAFRA was tasked to organize another street party - with more resources from the Police and SAF as well as a much longer stretch of road - between Buyong Road and Scotts/Paterson Junction - 1.7km. On
27 August 1988,
Swing Singapore (the title was offered by Permanent Secretary of Defence Lim Siong Guan as Chairman of the National Day Celebrations Committee) was born.
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Mr Goh Chok Tong with Dr Yeo Ning Hong and Mr Tan Kee Boo at the reconvened street party on 27 August 1988. |
250,000 revelers danced into the wee hours of the morning with an estimated 60,000 watts of audio, lights, lasers and 5 DJs placed on cherry-pickers lined along the party arena.
It was to be the greatest street party in Singapore's history.
The event was held during the period of General Elections 1988. The term Swing Singapore became 'politicized' as Chiam See Tong urged Singaporeans to swing the votes against the ruling party. Of course, commentators reminded Singaporeans that it was an event with much political undertones.
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Politics do not change much even during the 80s |
For us in the thick of the action - we were unfazed by all these comments - all we did was simply to turn Orchard Road into a massive discotheque and made sure everyone enjoyed themselves. The New Paper on 29 August 1988 described the event as "the biggest. the best, the loudest". Singaporeans' verdict of Swing Singapore '88 was "the best" according to the Straits Times dated 22 August.
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Section of the crowds jiving to the music and interacting with the DJ mounted on a cheery picker |
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I must add at this point a team of creative talents who contributed much to the party on 8 August 1988 particularly. They were staff of the F & N Group that ran the Haw Par Villa. Kelven Tan was the creative person who conceptualized the performances leading to the countdown. He and his team of talent including Gurmit Singh were a core part of the revelry that night. I was glad they managed to perform before we canceled the dance party.
1989, 1990 and 1991
The following year, SAFRA was once again tasked to organize Swing Singapore. With the experience gained from the previous one, we up the ante - the party floor was expanded to stretch from Scotts/Paterson Junction to the Meridian Hotel Junction just before the Istana. More cherry pickers with DJs to work the crowd were deployed. A mobile stage built on a lorry was moved into the centre of Scotts/Paterson Junction to be the focal point for the party ceremony.
SAFRA also introduced a specially choreographed dance movement aptly entitled 'Orchard Swing'. The national song 'Stand Up For Singapore' was remixed to a different beat and went disco. Swing Singapore 1989 was held on 19 August 1989.
On 20 August 1989, The Sunday Times called the event, an "electric Swingout for a million feet in SwingStreet" - an estimated 500,000 people attended Swing Singapore 1989.
BG (Res) George Yeo who became President of SAFRA and was Minister of State (Finance and Foreign Affairs) was the guest of honor.
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BG George Yeo with a representative of the Handicap Welfare Association singing along during the party. |
In 1990, Swing Singapore was again organized but by the Singapore Joint Civil Defence Forces and the Singapore Police Force. It was held on 8 August 1990 to commemorate Singapore's 25th birthday. then PM Lee Kuan Yew was the guest of honor.
SAFRA took a breather for the year and was invited to play an advisory role. It was involved in other 25th anniversary celebrations and organized the Space Odyssey Telematch and the National Treasure Hunt.
For 1991, SAFRA organized Swing Singapore for the 3rd time. The guest of honour was PM Goh Chok Tong. It was held on 24 August at 7pm. This time, the party floor was further extended to cover Forum Galleria to Hotel Meridian. A giant invitation banner was erected over Shaw Centre.
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SAFRA's massive invitation 'card' put up on Shaw Centre facing Orchard Road |
Giant video screens were added along the stretch of Orchard Road to involve spectators and to link all the various party points.
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The most memorable shot of the huge crowds during Swing Singapore 1989 |
Again various firsts were achieved. The first massive outdoor video conference was held between PM Goh and several overseas Singaporeans based in Washington, USA. Many of them drove many hours from other parts of the USA to join in the conference.
I plan to upload more photographs of these few major street parties as I receive them. In fact, I have a dossier of all the news cuttings of the 1991 Swing Singapore - tonnes of memorable photos in black and white.
After thoughts
Friends have asked me how would a Swing Singapore 2011 or later be like if we were given the opportunity of organizing it again. I think the music would be markedly different. We have witnessed many new musical talents and geniuses - I am certain their genre of music would be critical to the success of such a street party.
The use of technology - particularly the Internet also means more and better engagement with party revelers would be possible. I bet there would be much more use of the social media to share experiences by revelers too. With the internet, linking various cities to have simultaneous parties would also be possible. There is so much that we can put our creative minds to work to make such a party even more impactful.